Elsewhere on this site, you can read about football agents in general, taking a look at things such as what they do and who the best-known ones of all time are considered to be.
Here, however, we’re looking specifically at the movers and shakers in 2025; the ones that are active this summer in trying to get a good move for their clients.
Football clubs have to spend a decent chunk of money on agents in order to secure the best players for their team, so it is fair to say that it is a position that is almost as lucrative as becoming a player, only without the need to be good at the sport.
Mino Raiola
Although Mino Raiola himself passed away on the 30th of April 2022, his agency carried on in the wake of his death. It might seem crazy, therefore, to include someone who isn’t even alive anymore on a list of the biggest football agents operating in 2025, but the agency itself declared it is a ‘new era’ and will continue to represent the best footballers on the planet. Rafaela Pimenta is the agent of Erling Haaland, for example, and stood up to the plate in the wake of Raiola’s death in order to ensure that players such as the Manchester City striker understood that it would be ‘business as usual’.
With the likes of Haaland, Paul Pogba and Gigio Donnarumma also on her books, Pimenta hits the headlines any time there is any kind of speculation about the future of those players. She obviously faces issues as a woman in football, which working for the company started by Raiola only does a little bit to alleviate. She met the man himself in her native Brazil whilst working as an anti-trust lawyer, clicking with him enough for him to persuade her to become an agent in his agency. Now, Pimenta is the name that players turn to when they want the experience of his name without the man himself able to deliver it.
Jorge Mendes
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It is all but impossible to write about football agents and completely ignore the name of Jorge Mendes. That is thanks to the fact that he has been involved in some of the biggest moves of all time in the world of football, such as Cristiano Ronaldo’s move from Manchester United to Real Madrid, which cost the Spanish giants £80 million. Head of the football agency GestiFute, he hasn’t shown any signs of slowing down as he gets older, adding such talents as João Félix and even Barcelona’s Lamine Yamal to his books to ensure he remains close to the top of the pile of football agents.
Born in the Portuguese city of Lisbon in 1966, his first deal as an agent saw him represent Nuno Espirito Santo when he moved from Vitória de Guimarães to Deportivo de La Coruña. Over the years that followed, he established his name as an agent to be relied upon by attracting other players to his books, seeing the likes of Jorge Andrade, Hugo Viana and Ricardo Quaresma signing with him. His star never seemed to slow, to the point that rumours emerged that Mendes had come to blows with the agent he was supplanting in Portugal, José Veiga. His influence can still be felt today.
Fali Ramadani
When someone tends to stay out of the limelight, that is a really good way of knowing that they’re a big deal. That is precisely the situation with Fali Ramadani, who is the head of the LIAN Sports Group. He has a huge roster of players on his books, meaning that there is a very good chance that the club that you support has had some dealings with him at some point this summer. Names like Federico Chiesa, Luka Jovic and Edouard Mendy are all on his books, as are some managers such as Maurizio Sarri. If you feel like there might be a link in there somewhere, you would be right.
One of the biggest names in Italian football, Ramadani has clientele that have a collective value of more than £200 million. Born in 1963, he worked with Nicola Damjanac to co-found the agency and by 2019 saw it considered by The Economist as the 12th most influential in the world. His ties to clubs in Serie A mean that players he has signed up from countries such as Serbia, Croatia and Bosnia and Montenegro have a ready-made place to go if they’re good enough. Not that he’s shy of dealing with other teams, of course; the likes of Barcelona and clubs in the Saudi Pro League have also dealt with him previously.